Data Services
Is all of your marketing-related
information in a single customer-centric marketing
repository? In the direct marketing world, the
lack of proper data organization can:
- Block
your ability to communicate with customers
- Reduce the effectiveness of your segmentation
efforts
- Disable access to powerful data elements
Most importantly, an inappropriate data structure
will create obstacles in responding quickly to
market opportunities.
The database marketing professionals at MediaTex,
Inc. are experts at editing and organizing multiple
sources of business data. We will help increase
your ability to accurately communicate and promote
to customers. We build our databases with a customer-centric
relational model that helps you leverage your data
to optimize marketing performance. This approach
provides a single point of entry for all marketing-related
information in a secure, high-speed processing
environment.
List Rental Fulfillment
MediaTex gives you complete
database selection capability:
- Relational database structure
- RFM, multi’s,
flexible time frames
- Product and product group
selects
- Geographic selects: country, state,
SCF, ZIP,
- ZIP/carrier route, ZIP+4
- Gender selects
- Media and source
- Custom dynamic selection criteria
(client-specific data and combinations)
Quick And Flexible
- Immediate counts
- Controllable list content
(name, address, e-mail address, key codes,
client-requested data, etc.)
- Flexible list output
(media, format)
- Random subsets and nthing
- Decoy insertion
- Omit prior usage capability
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