Make
your Marketing Investment count with the help of
MediaTex’s Creative Services
Direct mail is a medium that empowers you to
make your pitch like no other medium can. But
you have to pay attention to the details if
you want the proper response.
- Choose the right graphic design
- The right paper
- The right copy
- And the right mailing list
Not sure if what you
have is "right" on
target or will totally miss the margin?
Our creative
services staff will work with you to make sure
your marketing investment will receive the proper
response! Below are a few direct mail tips to
help you get started in the "right" direction
for your next successful mailing!
- Use words that are "active" rather
than "passive"
(Example: Say "dial this toll-free number" instead
of "call this toll-free number." )
- Always
follow AIDA
A - attract Attention
I - stimulate Interest
D - create Desire
A - incite Action
- Concentrate on the
envelope’s copy. It’s the most
important component in any direct mail package.
Research shows that when it comes to direct
mail, you have less than a second to attract
someone's attention. If the reader doesn't
feel compelled to open the envelope, the
entire mailing package is wasted.
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